The “Using AI to Manage Customers and Drive Sales” workshop, held on Saturday, June 20, 2026, at Master – Al Sharq Studies Institute, Sharjah, provided participants with practical insights into how Artificial Intelligence is transforming customer management and sales strategies. Conducted by Mr. Muhammad Anwer (MBA, MIS), an experienced Digital Transformation Consultant and Industry Speaker, the hands-on session brought together business owners, managers, sales professionals, entrepreneurs, and students to explore real-world AI applications in business. Participants learned how AI can support customer segmentation, sales performance analysis, CRM reporting, sales trend identification, revenue and growth analysis, and data-driven decision-making. Through practical demonstrations and business-focused examples, attendees discovered how customer and sales data can be transformed into actionable insights that improve customer engagement, strengthen business performance, and drive sustainable growth.